Questions about GEO?

GEO (Generative Engine Optimization) is optimization for AI search engines such as ChatGPT, Gemini, Perplexity and Claude. While SEO deals with visibility in Google's results, GEO deals with whether AI systems know your company, trust it and recommend it. SEO targets algorithms; GEO targets how large language models (LLMs) understand and represent your brand.

In 2025, visits from AI sources grew 527 % year over year (Previsible, 2025). 94 % of B2B buyers use AI when researching vendors (6sense, 2025), and 51 % of software buyers start their research directly in AI chatbots, not on Google (G2, 2026). AI-referred visitors convert 4.4× better than organic Google traffic (Semrush, 2025). Yet fewer than 41 % of companies actively implement GEO.

LLMs cite content based on several factors: citability (is the content factually accurate, specific, easy to extract?), entity recognition (is your brand recognized as a relevant entity?), E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness) and technical accessibility for AI crawlers. GEO optimizes all of these dimensions.

No. GEO and SEO are complementary - good GEO practices (quality content, schema markup, technical optimization) strengthen SEO at the same time. Optimizing for AI citability raises content quality, which benefits both Google and AI search engines.

The GEO Audit includes: visibility testing on 4 AI platforms (ChatGPT, Gemini, Perplexity, Claude), citability scoring for every key page, entity recognition analysis, a technical audit (robots.txt, llms.txt, schema markup), E-E-A-T signal analysis, a competitive analysis and a prioritized action plan. All in a clear PDF report within 7 business days.

The GEO Audit identifies problems and opportunities. GEO Audit + Strategy adds a concrete implementation plan: a 90-day content roadmap, content briefs for 5 key pages, schema markup implementation, and robots.txt and llms.txt configuration. It's the difference between 'knowing what' and 'knowing how'.

The GEO Retainer is a continuous partnership: monthly visibility monitoring across 5 platforms, ongoing content optimization, 1-2 new GEO-optimized pages per month, citation and mention tracking, competitor monitoring, a quarterly strategy review, direct access to your specialist and a monthly report with metrics.

Yes. Contact us and we'll design a collaboration tailored to your needs and budget. We work with companies of different sizes and at different stages of GEO maturity.

The first changes in AI answers are typically visible within 4-8 weeks of implementing the technical optimizations and new content. The full effect - a stable increase in citation frequency and improved entity recognition - shows within 3 months. GEO is not an overnight tactic but a systematic discipline with a cumulative effect.

We measure how often your brand is cited in AI answers to relevant queries, the sentiment and accuracy of how AI systems represent your brand, technical metrics (crawler access, schema implementation, page citability scores) and business metrics (AI-referred traffic, conversions from AI sources).

We guarantee the quality of the process and transparent reporting. Results in AI visibility depend on many factors - your industry, competition, implementation speed, AI model updates. Nobody can guarantee you a specific position in ChatGPT - just like with SEO. What we can guarantee is a systematic, data-driven approach.

GEO is especially attractive for smaller companies, because AI search engines cite sources based on content quality and relevance, not advertising budget. A mid-sized company with a well-structured website and clear industry authority can outrank much larger competitors in AI model answers. Our clients are mostly B2B companies with 10–200 employees — that's where we see the best results-to-investment ratio.

The free GEO preview is a concrete analysis of your website, not a generic pitch. You get a citability score (0–100), an overview of how ChatGPT, Perplexity and Google AI Overviews currently see you, and three priority recommendations with the biggest impact. We prepare the preview within 24 hours and walk you through the results on a 30-minute online call — no strings attached.

AI model updates don't erase your progress — they reinforce it. Models like GPT or Gemini learn to cite sources that consistently show E-E-A-T signals — experience, expertise, authority and trustworthiness. The content and structures we build for you are designed to survive every model retraining, because they are grounded in quality principles, not in exploiting algorithm loopholes.

Yes — Czech-language content is fully indexed and cited by both Czech and international AI models that work in Czech (ChatGPT, Gemini, Perplexity and Microsoft Copilot). Your direct competitor who hasn't heard of GEO is probably also targeting only the Czech market, so you gain an edge faster than in the English-speaking space. On top of that, Czech expert content faces lower competition in its home segment, which raises citability scores noticeably faster.

llms.txt is a new standard (similar to robots.txt) designed specifically for LLM systems. The file tells AI crawlers what content they may index, which pages matter most and how to describe your company correctly. It isn't mandatory yet, but companies that implement it first in their industry gain an advantage. We implement it as part of GEO Audit + Strategy and the Retainer.

Yes. GPTBot (OpenAI), ClaudeBot (Anthropic), PerplexityBot and Google-Extended (for Gemini) are specified separately in robots.txt. Many companies block them unintentionally. We optimize robots.txt so the key AI crawlers can access relevant content while private parts of the site stay protected.

Critical for GEO are: Organization (entity recognition), Person (author authority), Article/BlogPosting (content), FAQPage (direct answers), HowTo (instructional content), Service (services), and speakable (content optimized for AI answers). We analyze and implement the relevant types for your business.